Tuesday, July 15, 2014

SEO’s Next Big Thing: Structured Markup

If you’ve been using Google a lot recently you might have noticed that there have been some recent changes in the search engine designed to provide users with more meaningful results. The change allows Google to present the user with a small box containing tidbits of useful information.
Search “third largest cat,” for example, and Google tells you, in a small box above every other result, that it’s the jaguar. Search “how to cook pasta,” “how to make buttermilk,” or “how to boil eggs” and the search engine presents you with a recipe.