SEO’s Next Big Thing: Structured Markup

If you’ve been using Google a lot recently you might have noticed that there have been some recent changes in the search engine designed to provide users with more meaningful results. The change allows Google to present the user with a small box containing tidbits of useful information.

Search “third largest cat,” for example, and Google tells you, in a small box above every other result, that it’s the jaguar. Search “how to cook pasta,” “how to make buttermilk,” or “how to boil eggs” and the search engine presents you with a recipe.

Keeping Track of Website Performance

Many brick-and-mortar business operators can dive right into the digital age by setting up a website for their store- in most cases, through professional assistance. However, websites are not quite the magic tools some people may lead you to believe; it takes effort to account for a website’s performance up-to-date, hence the need for a website audit.

Website audits are designed to tally the performance data of each site’s page and compile the information for the business owner. They come as either front- or back-end audits, which have their own summaries of the report.